Facebook’s Local Alerts tool is designed to help local governments and first responders keep people in their communities safe and in-the-know.
Since early 2018, Facebook has partnered with local authorities across the country to help them communicate urgent, need-to-know information when it directly affects people in their communities or requires them to take action. When local authorities mark posts as local alerts, Facebook amplifies their reach so that people living in an affected community are much more likely to see the alert. Facebook sends notifications to people living in the affected area, and also shows that information on Today In, a new place on Facebook for local news, community information, and conversations between neighbors.
Learn more about how your organization can take advantage of this program; https://www.facebook.com/gpa/blog/expanding-local-alerts